We've been working as an outsourced marketing and communications arm of Steffen Welsch Architects for a number of years now. We work alongside the team to write project copy, coach for presentations, pitch to media, raise the profile of the practice and the director, identify business objectives, and support the business development of the practice through identifying and helping to secure opportunities.
Our award entry for Steffen Welsch Architects played its modest part in their success in the 2015 Houses Awards, when their "House in House" took home the House in a Heritage Context award. The project was also shortlisted in the Australian Institute of Architects’ Victorian Architecture Awards. More recently "Like living in the 70s" received a interiors commendation for the Sustainability Awards.
We've been working with the SWA team on a rebrand for the business to help support the established practice's renewed objectives. We helped source, interview, and brief a great-fit branding agency for the project, and worked with the team to ensure the project stays aligned to the business objectives. In rebrands especially, we believe our input is invaluable. We advocate for our clients, while offering an independent outsider's perspective firmly centred on ensuring the core messaging of the practice remains front and centre. Then we write all the copy while life goes on in the office unimpeded (imagine!).
The new website, logo, and suite of new business marketing materials will be rolled out over the coming months.
A full marketing and communications package with us includes senior-level consultancy, and hands-on services.
"VCC’s input into our creative thinking and problem solving has had a very constructive impact on our business culture, and the way we approach, develop and promote our projects and ideas."
Steffen, Steffen Welsch Architects