Mihaly Slocombe had a small but confident body of residential projects to their name when they contacted us to help convert some more ambitious project leads.

Having recently refreshed their website, this was a major growth point for the Melbourne-based architecture studio, which allowed us to refine the shift to a new target market and reframe the practice offering in a more strategic and confident manner.

A comprehensive communications audit allowed us to assess the effectiveness of Mihaly Slocombe’s client interface. Crucially, we sat in on a new client meeting, after which we coached the directors on pitching techniques that would help to develop client connection and further improve their already strong data on lead conversions.

We delivered Mihaly Slocombe a roadmap for marketing and communications changes. Improved conversions began almost immediately and helped the directors set a long-term business strategy that has since realised their plans for considered growth.


We were also commissioned to rewrite the about page, staff bios and other materials on the website. Photo by Tatjana Plitt.

“VCC helped transform our business into a much slicker and self­ aware operation. We feel really well prepared now to tackle the next five years of Mihaly Slocombe!"

Warwick Mihaly, Mihaly Slocombe Architects

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