Penny Guild approached us to support the launch of her new architectural practice, Guild Architects. Penny wanted a suite of content materials to use in her communications channels: website, social media, award entries and project proposals.Through discussions Penny mentioned client pitches. She’d astutely recognised that you only get one shot to convince the client you’re the right practice for the project.
Through our Discovery process we worked through Guild Architects’ SWOTs (Strengths, Weaknesses, Opportunities, Threats), key differentiation factors, competitive environment, and Penny’s vision and purpose for the business.
Once we had this material together we were able to clearly, concisely and consistently articulate key messages through her communications channels to engage prospective clients.Penny also came away with a more robust understanding of her ‘value proposition’, or why a client should employ her – a sound foundation for future pitches.
Penny’s warmth, professionalism and consultative approach to business shine through her new client-centric copy. It makes gives prospective customers a genuine taste what it’s like to do business with Guild Architects.
And while we did the writing, Penny got on with growing her business.